The most popular terminology used for industrial advertising is business advertising. This type of advertising usually refers to a company that advertises its products or services to companies that actually use the same or similar products or services, or it can be said that an advertising company has to produce products that another company needs for its functions. For example, some mineral water companies that operate on a smaller scale outsource packaging bottles, bottle caps, caps printed on it, etc. Every company must do industrial advertising.
For example, if a company produces coffee, it will sell it to distributors, who in turn will sell it to retailers and wholesalers, as well as large companies. Thus, companies producing any product can advertise to other companies. The role of industrial advertising is as follows: minimizes the hunt for buyers, helps in increasing the company's sales, helps create more and more distribution channels, makes the company work more efficiently to produce the desired product or service, improves the understanding of customers or other companies about the products, and services.
The Industrial Advertising Process The strategies used in industrial advertising differ from company to company as different companies advertise different products. Thus, one rule may not work for all companies' advertisements. But the main process that can lead to successful advertising is: knowing the purpose of advertising - identifying target companies - researching market conditions and competitors - creating advertisements for display - choosing media to use - setting a budget - designing an advertisement - getting customer reviews.
Types of media in industrial advertising The media commonly used in industrial advertising are print media and direct marketing. Print media includes business magazines, trade publications, newspapers, technical magazines, etc. For print media to work effectively, there are some principles to keep in mind:
1. The visual image of the ad must be very clear and visible.
2. The ad must be so impressive that readers will be attracted to reading it.
3. The focus should be on the service or product offered rather than the source through which it is offered.
4. Ads should be easy to read (no complex fonts).
5. The image shown must have nothing to do with the product.
6. Advertising must reflect the company's image.
7. An advertisement must be made in a logical sequence if it consists of two or more pages.
8. Headlines should be catchy and consistent with the product image.
9. Finally, the name of the company, the address and the telephone number of the representative office must be clearly indicated at the bottom of the page. Direct marketing includes: Direct mail - this is where newsletters, fact sheets and company brochures are mailed to the customer's mailing address.
Telephone advertising - advertising is carried out by calling customers on phones, sending messages to mobile phones, etc. Online advertising - includes companies sending emails to customers or other companies that include information about their products and services, post online banners, e-shopping options, and so on, so companies can use any type of advertising that has an important motto to increase sales, produce top quality products, maintain good customer relationships, and achieve the desired goal.